There are so many reasons why a pastor or ministry leader
should write a book.
Publishing a book presents a unique opportunity for ministry leaders and lay people in the church.
Christianity depends heavily on education and training.
There is a constant stream of teaching in the churchand among its members that is often times verbal.
Verbal education is great but writing a book is forever.
It is a perpetual message to the growing believer, which can be referred back to when needed.
When you are counseling or training someone it is great to have a book that reinforces your message and helps them remember and really apply what you have
taught.
Every pastor can benefit from a book because when new people come into
his/her church or they go out to speak to audiences abroad, they want to have their
presence and message firmly planted in the minds and hearts of people. This is
accomplished through a book.
A pastor’s first book can be based on the vision that moves him the most
throughout the duration of his ministry and still incorporate other key features.
A couple of great features are a plan of salvation and a devotional section at the end of
each chapter. The greatest influence on every Christian’s life throughout time has
been the words of God and His chosen authors. What God chose to use to preserve
Filed under Book Publishing, Write A Book by on May 17th, 2012 
You like your career – but feel there is something more. You want
to reinvent yourself but really don’t know what to REINVENT yourself to?
You just want to know: “What do I want to be when you grow up” now?
To find an answer to this question, here are the 10 questions
you should ask yourself when determining how to rebrand & reinvent.
This assessment will help you find your a niche in which you will
specialize in and monetize to create a career that will give
not only financial freedom – but pure joy and bliss!
As you think of the answers,
put them in a “reinvention” journal:
- How would you spend your time if you didn’t have to work?
- What are your hot buttons?
- What activities make you excited and you lose track of time?
- What do people say you’re good at?
- What do I have an aptitude for?
- What type of training has your time or your money been spent on?
- What are you very “for sure” about and love to talk about a lot?
- What experiences make you unique and marketable?
- What have I accomplished or been recognized for?
- Which of the above areas has the least competition?
- Which of the above areas pays high rates?
Now, you have a guide on how to monetize or rebrand your career.
Your first step is to “rebrand” yourself by becoming a known expert in a
niche.
See this video on how to do this: www.PerryWilliamson.com
See www.LaunchLikeaSuperstar.com
Filed under Brand You by on Mar 8th, 2012
“Never be concerned about the price until you know the value.” Pam Perry
Many authors receive thousands of dollars worth of free publicity by
publishing articles and excerpts from their book in other publications. Writing
your book is only one step in the process of establishing yourself as an expert in
your field.
Once your book is written, make a plan to promote it using the
following venues, and begin formatting your writing to fit in the appropriate
publication.
1. Books that relate to your subject can include quotes from your book as a
reference. Keep an eye out for other authors writing books who will surely
need reference material for their own writing. Also,books that include
stories from multiple authors can be a great marketing tool to promote you
as a writer as well as promoting your book.
2. Seminar handouts that you use when you are giving a presentation can be
an excellent way to keep your name and your book in front of the reader.
Provide the audience with interesting materials written by you to take
home and read.
3. Trade publications will print articles relating to your book that are relevant
to the specific industry. Research to find out which publications and
journals will fit your topic best and submit your articles to the appropriate
departments for considerations.
4. Magazines can provide mass exposure to a targeted audience for your
book. Call the advertising department and ask for a copy of their editorial
calendar. This free resource will allow you to see where your topic fits into
their schedule. Once you see where your story fits, email or write the editor
of that section to present your story idea. This must be done several
months in advance to make sure there is plenty of time to include your
story.
5. Local and national newspapers are always looking for story ideas. Tie your
book in to current events or trends to make it newsworthy. Try to stay off
the Book page, and try to get your book featured in the sections that are
more widely read.
6. Community newspapers and journals usually come out on a weekly and
monthly schedule, so an article reprint has the opportunity to be highly
read. Make a list of all the smaller community newspapers within a 50 mile
radius of your city. Submit your article to all potential sources.
7. Newsletters that are related to your book topic provide a reader base
interested in learning more and will eagerly read your article. Find out
what newsletters are mailed out to specific subscribers,as well as online
newsletters that may consider reprinting your article or excerpt.
8. E-zines are growing in popularity online. Try to get your article reprinted in
as many e-zines as possible. The more people who read your article, the
more possible book sales you will make.
(see mine: http://ezinearticles.com/?expert=Pam_Perry)
9. Your own website & blog is a necessary location to place articles for publishers of
e-zines, newsletters, magazines, and newspapers to retrieve. Your own
readers will enjoy learning more about your book topic and will visit your
website more often if you add valuable information for them to read.
10. Other websites & blogs that allow you to post your articles and excerpts for their
visitors are a great resource to spreading the message of your book
Filed under Book Marketing by on Sep 23rd, 2011
You can write. Have it published. Now you have to sell it. Read this guest post by my colleague and friend, Ramon Williamson.
Planning a book launch?
Want to sell more books?
Of course you do.
How about being paid to speak or consult too?
Offering an incentive to buy a certain number of books is a proven marketing strategy.
Positioning the incentive in a way that opens and advances the conversation with your ideal clients, or those who influence them, takes thought.
Book Marketing Mini Case Study
The authors of Veneer, a book about living a more meaningful life, obviously want to sell more books.
They also want to speak and consult.
Offering an incentive that connects them with Church leaders and their teams is one way to do both.
Their offer?
Purchase 25 copies of their book, and get a Free, 45-minute SKYPE group chat with the authors to “continue the dialogue.”
Here’s the first page of the complimentary digital copy they provided as a gift to people participating in a conference for emerging leaders:
Simple.
Effective.
Strategic.
This offer accomplishes three things:
(1) First, the authors sell more books,
(2) Second, they open a conversation with leaders in a position to recommend and/or hire them as speakers and consultants, and
(3) Third, a hidden benefit, the offer actually helps the leader equip and develop their team. The private chat with “authors” makes the leader look great and their job easier.
What are your book marketing goals?
What do you want to happen as a result of your ideal client buying your book?
What incentive could you offer to open or advance the conversation?
Please share your thoughts, ideas and examples as a comment.
Filed under Book Publishing, Ministry Marketing by on Sep 13th, 2011
Welcome to the new PamPerry.org.
If you’re a Christian book author, leader or motivational speaker and you want to get your message out, sell more books and maximize conventional and social media, you’re in the right place.
For more than 20 years, I’ve helped people at all levels of success reach their goals, from moms to millionaires, national ministers to the author next door.
Sign up using the form on this page to receive a short email when I update this website.
Your coach,
Pam Perry
P.S. Use the links below to follow and friend me.
Filed under Book Marketing by on Sep 5th, 2011
Twitter VS Facebook, which site or both?
That’s the question I get asked all the time.
The whole social media experience is just plain old networking on steroids. People do business with people they know, like and trust. Being transparent and authentic online is key. The more you share and show you care – the more of the friends, fans and followers you’ll get.
Twitter and Facebook are the most popular social networking sites. If you see one, you see the other. Just about every business card, email signature or store signage have them both displayed proudly.
Sharing is what makes social media SOCIAL. And most people don’t really understand if they should share and participate in Facebook or Twitter or both. Should they share the same message on Twitter as on Facebook, just shorter?
Should they friend/follow the same people in both platforms? Should they try to the push approach and just broadcast on Twitter and engage on Facebook? Or how about the way to “brand” on Facebook – should the Twitter profile be exactly the same?
Twitter VS Facebook: How and Why to Use Twitter
Twitter is more than instant updates from your friends, experts and celebrities online. It’s really more than “what’s happening.” It has set the standard for “microblogging.” Facebook tries – but Twitter does.
That’s all it does. It’s just 140 characters of brevity and simplicity – with punch. Twitter is fast and furious – but is also fun.
Facebook on the other hand is more traditional – a lot slower. Some status updates stay in folks timelines for hours; twitter streams move on and out of site typically in minutes (and seconds if you have a lot of Twitter followers).
Facebook is the place where you upload photos, videos, write notes, instant message, create event invites and host of other “add-ons” that allow you to express yourself and promote your business.
Twitter on the other hand, lets you speak to thousands at one time via a quick tweet to enlighten them.
Think of Twitter as a newspaper headline and think of Facebook as the newspaper. More can be said, shared and displayed on Facebook and the pace is a lot slower so it can be absorbed. (That’s probably why you find a lot of grandparents hanging out on Facebook and staying clear away from Twitter).
Another major difference is that you can update Twitter every few minutes and not “annoy” your twitter followers; but if you do that on Facebook, your “friends” may unfriend you or block you from their newsfeed. No one likes too much chatter from the same person over and over in their newsfeed on Facebook, but on Twitter that’s the nature of it. Twitter chatter is fine. Facebook is show and tell – at a much slower pace.
Now who uses Facebook and who loves Twitter?
Well, it’s pretty much a given that everyone and their mother uses Facebook. With more than 750 million people registered users – it’s now as common as a phone number or email address for sure.
Twitter seems to be catching up, last count in January 2011 – there were 200 million people who have Twitter accounts. But are they using them?
A typical Twitter is a person who has a blog. And they use Twitter to promote their blog. (Twitter is a micro-blogging platform).
Twitter has been used by TV shows and Teleseminars/Webinars hosts to get feedback from their audience while Facebook is used to get people to go “like” them on their page and leave comments.
A Twitter user will be a little more astute with who they engage with based on interests, which is really easy to find out on Twitter vs. Facebook. This is really the beauty of Twitter. Isolated conversations with people all over the world (who may or may not be followers) but you can jump in the conversation and add value.
By using the www.search.twitter.com feature, Twitter becomes the research tool most marketing research scientists dreamed about years ago. With one click, you can find out what people are talking about. If you want to know what the current conversation is on, “social media,” just type that in the search.twitter.com bar. Immediately your Twitter stream will fill up with those who have just mentioned the topic. You would then elect to respond or just lurk and listen. Just a like a Focus Group – but in real time.
Facebook does have a search feature – but “isolated” conversation is not how you use Facebook. You could find out more detail information and investigate the various “Fan/Like” pages and become part of that community. Facebook is more about community – people join network, groups and pages.
Twitter is also more promotional than a typical personal profile page on Facebook. Those who engage on Twitter tend to integrate business more than Facebook. People also create lists of clients or even competitors on Twitter. Think of this as a big virtual water cooler at work. You communicate, network and get to know people here. The whole point would be to take the conversation off line – and do business.
You don’t find folks searching for old high school friends or trying to keep up with relatives on Twitter. Twitter has carved a niche to be more about business, customer services and branding over Facebook.
Tweeting is a means to an end: to build relationships and brand equity.
- Pam Perry
Filed under Brand You, Social Media Training by on Sep 5th, 2011